Nine Inch Heels Presents ‘The Bling’

Those who know me well are probably a bit confused by this title. In my normal London life, I am not known as a high heel wearer, and am certainly not a flaunter of anything considered remotely ‘bling’. I’m also not particularly enamoured of either object.

But here’s the thing: I’m not in London right now, and people can sometimes change their opinions in life. Particularly if the surreal life that they are living in India suddenly puts them to work on an event combining these two ideas of stilettos and shiny jewellery.

Let me explain. For the past week I’ve been working with a PR company based in Chandigarh, in Punjab. When I first arrived here I was ready to dive into work mode, tackling whatever challenges my cousin’s friend had to offer me. I knew there’d be a hefty amount of involvement with press, media, and more than a few famous Indian names.

What I didn’t expect was a sudden and intense dive into developing my very own media-focused self.

Just casually helping a singer to launch his album. And taking centre stage. No biggie.

My friend, the PR guru, has decided to market me as my very own brand: Flora Baker, writer, traveller and all-round object of interest. While this might sound slightly pretentious on my part, he pointed out that if I really want to become a writer, to have my work requested and published and read by editors, then I actually need to start focusing on how I market myself – from constantly being aware of I present myself on social media, to the amount of journalists I make contact with.

So, as of now, I am, to coin a phrase, being officially ‘media moulded’. My Twitter name, background and style is changing, my Facebook is improving, my name is being spread across Punjab and North India using photos of my face and reports of my travels in various newspapers.

It’s all a little bit sudden.

But I’m all too aware that this is actually an opportunity a lot of people would kill for; the chance to make a name for myself as a writer with someone exceedingly skilled at the task on my side, and who’s really keen to help me out.

For example. Today I conducted my first two press interviews, with reporters from the Mail Today and The Tribune; tomorrow I’m meeting a Tribune photographer for a photoshoot to accompany the coming article. In the evening I’ll be heading to the Mahabodhi’s Chandigarh campus, where I’m presenting new library books to the girls who study there.

And on Monday, I’ll be sitting at a press conference table between a wealthy real estate developer and a Bollywood mogul, talking to reporters about promoting ‘The Bling’, a celeb-only party event organised by ‘Nine Inch Heels’, which takes place on June 2nd in a 5-star hotel in Morni Hills, just outside of Chandigarh. The same event that will see me hobnobbing with various attendees as I record my own ‘Western perspective’ of the occasion – complete with an assistant to film it all.

I’m not going to lie; this whole thing is getting seriously surreal. But I do seem to be of some specific interest to these guys, otherwise they wouldn’t be spending their precious time concentrating on me.

I keep hearing Hindi conversations with my name dropped in. I have shaken the hands of copious reporters. I have been semi-blinded by a multitude of camera flashes.

And apparently this is just the start.

About Flora

Flora Baker is the founder and editor of Flora the Explorer, where she writes about her travels around the world, her volunteering exploits and her ongoing attempt to become fluent in Spanish by talking to anyone who'll listen. Follow her on Facebook, Twitter, and Google Plus.

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8 Responses to Nine Inch Heels Presents ‘The Bling’

  1. sofapundit May 6, 2012 at 11:40 am #

    (This is Jan Flisek-Boyle by the way)

    That all sounds amazing Flora! Ride the wave and see where it takes you. I’m soon to start working in the PR for the Whitechapel Gallery so I’m going to be watching your blog with keen interest, for ideas and what not. This is an exciting time and will take your life down an amazing route from what it sounds like, congrats 😀

    • florabaker May 6, 2012 at 6:30 pm #

      Thanks, Jan! And congrats yourself for getting a PR position, that should be really good fun. I’ll see what I can do in terms of tips from my side! Would love to see you for a catch up when I’m back in London, too 🙂

      • sofapundit May 8, 2012 at 6:31 pm #

        Thanks Flora 🙂 Keep enjoying the journey, and let me know when you’re back. Would be lovely to have that catch up. x

  2. Shivya May 6, 2012 at 12:44 pm #

    Wow, all this sounds so fascinating. I didn’t know PR companies worked with individual travel writers, but the limelight sure sounds impressive 🙂 Good luck with the camera flashes, and with all the travels you have lined up in North India. Let me know if you need any travel recommendations or catch up for coffee if you drop by Delhi sometime.

    • florabaker May 8, 2012 at 3:08 pm #

      I’m actually working more for the experience than as a travel writer per se, but it’s pretty awesome to get the press attention while I’m at it 🙂 And thanks for the coffee offer, I may very well take you up on it! Thanks Shivya 🙂

  3. rach May 13, 2012 at 7:35 am #

    omggggg i am SO proud of youuu! can’t wait for you to be famous. don’t ever forget that talk we had about our group and that this is special and that we’re all going places. seeee? you are!! xxxxx

  4. Ceri May 14, 2012 at 3:41 am #

    Wow, go, Flora! 😀 It’s definitely all about getting your name out there and schmoozing with the ‘right’ crowd. Exciting for you!

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